Fall is the time when many cemeteries host their most effective marketing program: voices from the past.

In conjunction with a local community theater, the cemetery will research their “residents” for interesting characters to portray.  The community theater actors will then bring those characters to life during a tour of the cemetery.   These tours generate

The cemetery is not dying, it is evolving.

Since its creation in the 1830’s, America’s public cemetery has gone through three major evolutions.  When American was an agrarian society, we buried our dead in a small section of the family farm.  As towns grew into cities, the public cemetery was created out of necessity.  Located

  • It is inevitable that a cemetery will run out of graves (and revenues) and eventually become the ward of taxpayers.
  • For cemeteries with ample inventory of graves, the public’s embrace of cremation translates to declining grave sales and the acceleration of the cemetery’s demise.

For several years, the media have been making these dire predictions

In an unusual move for a death care regulator, the Federal Trade Commission weighed in on the preneed turf war that has erupted between Pennsylvania funeral directors and StoneMor Partners.   At the request of the chairman for a Pennsylvania legislative committee, the FTC responded with a detailed letter warning against various bill proposals aimed at

The age of the internet has taken its toll on the industry’s trade associations. Instead of attending the state association convention, operators can now surf the net for what’s new in the industry. Providing new and unique content is difficult. Another challenge is that the 3 day convention. It is asking alot to have smaller