Cremation

Subscribe to Cremation

While preserving traditional burials should be a cemetery’s top preneed priority, a priority should also be placed on the surviving lot owner that is opting for cremation.  The Wirthlin studies that we’ve been referencing in prior posts suggest that most grave spaces sold by cemeteries during the past 20 years will never be used.  One…

In continuing with our last post about a cemetery preneed pivot, the cemetery operator seeking to improve its burial revenues can initiate a preneed program that first focuses on its existing lot owners.   To efficiently market to existing lot owners, the cemetery should use a questionnaire to reach out and learn the owners’ current…

Almost thirty years ago, associations representing funeral homes, casket suppliers, vault makers, monument builders and life insurers joined together to form the Funeral and Memorialization Information Council (FAMIC).  These industries were concerned about the future impact of cremation on the traditional funeral and burial.  FAMIC used Wirthlin Worldwide to conduct research studies every…

The cemetery is not dying, it is evolving.

Since its creation in the 1830’s, America’s public cemetery has gone through three major evolutions.  When American was an agrarian society, we buried our dead in a small section of the family farm.  As towns grew into cities, the public cemetery was created out of necessity.  Located…

A Kansas City Star article reported on the role of the Missing in Action Project in getting Major Rombauer to his final resting place.  Much of the work of the MIA Project goes unreported, but this story was found noteworthy because Major Rombauer’s cremains had been sitting on a shelf at the crematory for 102…

Heritage is the term that the death care industry uses to describe the relationship each funeral home or cemetery attempts to forge with the community through years of service. Heritage reflects a commitment to the community, and through that commitment, the operator can expect the community’s business.

Initially, the vast majority of funeral directors fought…

Our preneed provides peace of mind by freeing your family from the burdens of rising funeral costs and from making difficult decisions during their time of grief.

Since the inception of the transaction sixty years ago, that statement has defined preneed marketing. Even the AARP recently embrace the peace of mind concept. The inflationary…