The Memorial Business Journal (the NFDA’s weekly newsletter) has been drilling down into the NFDA’s 2024 Consumer Awareness and Preferences Survey.  With the FTC’s Funeral Rule amendment looming, the July 4th MBJ edition was of particular interest to us.  The Survey found that 92% of the survey respondents use Facebook, with most of those

Since the onset of Covid, the death care industry has experienced an uptick in preneed sales.  As witnessed recently on the Bankrate website, the financial planning industry has taken notice.  Bankrate is a website that provides comparisons of various financial products, and recently posted an article titled “The pros and cons of funeral trusts

The risk of COVID to family members is causing some preneed contract holders to rethink the traditional funeral they have purchased.  During the early stages of the coronavirus spread, a handful of funerals were found to have been super spreader events.  Dozens of attendees were infected, and several deaths resulted.  Funeral homes have since implemented

We’re back to that recent New York Times article about funeral planning.  The reporter offers spot on advice about the ‘gaps’ of preneed arrangements.  A surviving parent will frequently advise adult children that they need not worry about his (or her) funeral because they have purchased a preneed contract.  As the article suggests, adult children